I've been really fortunate to find some amazing tools, courses, and consultations with people who've made a huge impact on my career. So I thought I'd share some of them here.
I want to be really clear that I do NOT promote anything that hasn't worked for me. I've taken many more courses and used many more tools than what's listed here. These are the ones that I can wholeheartedly recommend.
*Some of these are affiliate links and I may receive a commision.
Kate Hall's TikTok CourseJoin the Course
I've made no secret about how much I loathe social media. It's been the bane of my existence for a long time, but I took Kate's TikTok course because I was curious about her marketing strategies and the price was right. OH. MY. GOSH. It was game changing for me. She's so knowledgable and does regular Q&As so the course adapts as needed. She's an incredible resource and I've found this course to be one of my best purchases. It totally changed my viewpoint when it came to TikTok (and marketing in general).
Smarterque (Social Media Scheduler)Get a free extended trial when you use my affiliate link
This has been an absolute GAME CHANGER for me when it comes to avoiding social media overwhelm. The thing I love most about Smarterque compared to other social media schedulers I've used is the ability to recycle posts. I now batch create evergreen posts and they recycle every certain number of days (depending on how I set it up). It's saved me time (and sanity).
I've saved SO MUCH money in formatting expenses because I bought Vellum early in my career. It is a one-time fee and worth every penny. It's very user-friendly, and there's even Facebook groups if you want support from other users. I update my backmatter pretty regularly and Vellum makes it easy to do. I consider this an essential tool in my author toolbox.
Morgana Best's Business for Authors Course Bundle (Shopify Buildout, Facebook Ads, and Klaviyo email and SMS marketing)Learn More
I've taken a few courses when it comes to Facebook ads (for retailers) and setting up a Shopify courses. I've found Morgana's to be the most helpful and robust. She walks you through everything and is so knowledgable when it comes to selling direct. I highly recommend her three course bundle.